Adviser to the Software Economy

Providing investment & acquisition guidance, value creation, and due diligence services to companies and investors

Trusted by leading financial institutions, investment funds and family offices


“The Alloy team has consistently demonstrated a deep understanding of the payments industry and its players. Their due diligence and insights across a range of payments-related deals have helped us make informed investment decisions and gain valuable insight into the industry. ”

Trevor Williams

Senior Vice President, Payments/FinTech @ Jefferies

  • Availability
    We understand that critical insights are urgent

  • Experience
    We understand what drives valuation in these sectors and have the ability to rapidly dissect businesses and competitive differentiation, leading to the most impactful advice and positioning

  • Expertise
    Deep understanding of architectures, technologies and processes, along with business insight developed through several engagements and executive roles with leading companies

What we do

We evaluate the strength of a target’s technology assets and capabilities, and product organization & processes using code audits, interviews, secondary research, and analysis of several artifacts that we collect, all in the context of the emerging investment thesis


  • Architecture
  • Infrastructure
  • Scalability
  • Technical Debt
  • Security Resilience
  • Automation & Monitoring


  • Product Strategy & Roadmap
  • Development Effectiveness
  • Data-driven Approach
  • People & Process
  • Growth Strategy
  • Go-to-market Strategy

Our DD Process

Deal Context

We gain detailed understanding of the technology's role for both business and investment goals. We review available documents and data and establish contact with key people.

Insight mining & interviews

Extraction of insights from available data sources (e.g. Github, Jira, AWS) and interviews with key staff, remotely or on-site.

Assessment consolidation

Root cause identification and confirmation of preliminary hypotheses, clarification with senior tech staff and topic experts where necessary.


Our findings are summarized for non-technical decision makers. We propose solutions to the identified challenges and have an in-depth discussion with our client.

Leveraging our network

We have an estalished network of experts, built on years of collaboration, to support our engagements and scale our capacity on any technology

Our relationships with investors and buyers are both broad and deep. We understand better than others the key players, competitive dynamics, and what is driving demand for investments and acquisitions within a sector.

  • Fintech
  • Marketplaces
  • SaaS
  • Proptech
  • Ecommerce
  • Crypto/Blockchain

Get in touch with us

Alloy Partners. All Rights reserved.

London/Berlin Based. Operating Globally.